“People don’t resist change; they resist being changed!” 

Peter Senge, MIT


The challenge associated with embedding a new idea across any organisation is not based on the idea's merit but on how effectively it can be implemented.

Trana Consulting connect individuals with any change. By focusing on “what’s in it for me” we link personal goals to the strategic objectives. Inspired to think and feel differently, individuals take ownership of the new and proactively strive to deliver results.


We need to understand individual perspectives (values and aspirations) and to be seen to be doing so. Once individuals make the connection between their personal goals and the change vision, they take ownership of the challenge and deliver results.


Effective communication is essential to inspire pride and create an agile culture of change ambassadors. Inspiring concurrent and aligned conversations across stakeholders groups and channels is important. Because people and roles vary within your organisation, the messages and channels must vary as well, ensuring that the right information is delivered consistently and regularly. We are experts at distilling your core messages from your objectives and crafting them to have the biggest impact and uptake on your audiences.


Change requires individuals to develop new thinking and skills. Trana not only design and deliver specific development to facilitate the rapid delivery of your vision, but also understand the importance of 'mind-set' in the successful adoption of new ideas and processes. For bespoke Management Development linked to Team Initiated Coaching see Tic Dynamics. 

Personal choice makes or breaks change implementation, Trana provide the guidance to ensure individuals have the skill, the will and the way to deliver.